Welcome to the JUMIA Family!

The number 1 e-commerce platform in Nigeria.

JUMIA is a platform which empowers Nigerian entrepreneurs to do business online. Moreover, JUMIA connects sellers of genuine products to customers across the country, enabling you to increase your reach at very low costs. Build a strong brand reputation online & offline for free. Get access to smart services & VIP advantages. Belong to a trustful and engaging community of e-commerce experts. Embark on an amazing journey.


Our Mission

To relentlessly build the most effortless & reliable online shopping environment, providing customers with the widest range of genuine products at low prices.


Our Vision

Is to be the most beloved and trusted shopping destination for Africans.






What is a marketplace?

JUMIA is a marketplace. We allow vendors & customers to interact via our platform. The JUMIA platform allows vendors to increase their reach at low cost & ensure genuine products at low prices for the customers.

The pillars of a marketplace are: the Customers, the Vendors, and the selling platform.

Vendor testimonial

"I started selling on JUMIA since 2014 because it is one of the growing e-commerce platform worldwide. JUMIA gave my business a wider exposure, which has grown my business. The sales increases massively during campaigns. 

The Seller Center platform also has all the features and reports that will be needed by any seller to run their business smoothly.

If you are a business owner who has not yet registered to sell on JUMIA, you should register."

Bukola from Purple Linings