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  • Knowledge / Training
    • Guide to start selling
    • All about the Seller Center
      • Discover the Seller Center
      • Manage Your Products
      • Manage Your Order
      • All About Your Finances
      • Join Promotion
    • Understand our rules
    • Focus on your customers satisfaction
    • Most read articles
      • Commission Fee
      • Drop Shipping Cost Fee
      • Jumia Express Shipping Cost
      • Vibes
      • Quality Control Guidelines
    • Offline
      • Meet the Jumia University
      • Training Calendar
      • Testimonies on Offline Training
    • Youtube Channel
  • Our services
    • Jumia Express
    • Marketing tools
      • Sponsored Products
      • Market Insights
      • Newsletter VAS
    • Jumia Lending
    • Jumia Studio
    • Value Added Services
  • Vendor Community
    • Vendor Success Stories
    • Events & Gallery
      • Vendor Conference 2019
    • Facebook
    • Instagram
    • Youtube
    • WhatsApp Channel
  • Dropoff stations

Seller Score and Product ratings

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  • Seller Score and Product ratings

Seller Score & Products Rating

With our new rating features, build a strong online reputation and brand image for free.

Use the scores & ratings to build your brand image and online reputation.

Jumia is a marketplace. Customers have to choose between many vendors, and they need trust, safety and relevant information. Jumia has two main tools for you to build a strong online reputation and brand, image, and this is free:

  1. The seller score informs your customers about your operational performance
  2. The product rating informs your customers about the quality of your products.

Use the score & ratings to grow your business: More customers will buy your products if you have good ratings. With these ratings, your customers can choose the best: the best products from the best vendors.

Conversion Rate VS Seller Score Chart

Seller Score is your most precious business asset! A good seller score will boost your conversion rate! Did you know that a vendor with seller score > 4 sells twice more than a vendor with seller score of 2.5.

  • Conversion Rate
SELLER SCORE Improve your shop reputation and your brand image!
Your customers can see your score when they browse the Jumia website!

Your score as a vendor is visible on the page of each of your products. Products from top rated vendors have a conversion rate 5 to 10 times higher than other vendors!

Vendor Tips!

Read the following tips to improve your vendor rating and be part of the best Jumia vendors 🙂

Improve your Cancellation rate.

Update your stock everyday to improve this score! With an accurate stock in Seller Center, you will not have to cancel orders any more.

Improve your Pending to shipped in less than 48 hours.

Set your items on ready to ship as soon as you receive a new order.

Improve your Quality score.

Ensure to stock only original, authentic, high quality products and brands.

The rating and reviews are both visible on the page of all the products you sell.

Vendor Tip!

Customers always look carefully at these information as much as the price or the discount of your product.

Product Rating

Your customers deserve the best products from the best vendors! Product rating is the guarantee for your customers to buy the best products.

After an order, each Jumia customer must rate the product they have bought before accessing the website again. Your customers deserve the best. Thanks to product rating, each customer will help the community to highlight trustful products and vendors.

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