This is a badge automatically awarded to products confirmed to be of good quality by Jumia customers.
It is highly dependent on customer product ratings and reviews, automated seller score and quality return rate.
OBJECTIVE OF JUMIA’S CHOICE
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Trust & Quality
To build trust and adjust the narrative of ”faulty items on Jumia” by showcasing quality products from vendors.
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Product Recommendation
Customers are actively searching for recommendations, with ”Jumia’s choice” we recommend products with good product and seller rating, competitive pricing and in turn, challenge other vendors who will like to attain the ”Jumia’s Choice” status to ship quality products.
HOW IS JUMIA CHOICE DIFFERENT FROM JUMIA MALL
Jumia Mall is strictly for brands and authorized resellers while Jumia’s Choice includes marketplace vendors.

HIERARCHY OF GENERIC SEARCH

JUMIA CHOICE FAQ
What Is Jumia's Choice?
Jumia’s Choice is a badge automatically awarded to products confirmed to be of good quality by verified shoppers. It is highly dependent on customer product ratings and text reviews, automated seller score and quality return rate. Our goal is to help customers with product search and showcase verified quality products on Jumia
How Can I identiy Jumia's Choice items?
You can identify a Jumia’s Choice product by the ”black and orange” badge on the products
Guarantee
Jumia’s Choice guarantees that all products are :
- Authentic
- Delivered in perfect condition
- Benefit from extended returns policy on Jumia Mall items
- Fast delivery on Jumia Express items
What's the returns policy?
You can return all eligible item(s) within 15 days for Jumia Mall items and 7 days for Marketplace items. For items not eligible for return, click here
What's the cancellation policy?
You can cancel your order before it is shipped. Please simply raise a claim by clicking here for a faster response or call Seller support on 01-888-1102 or 01-277-2361 between 9 am to 5 pm, Monday – Friday. See information about our refund timelines here.
Do I have access to Customer Service?
Yes! You can contact customer service through our Contact Us form. Fill the contact form by clicking here for a faster response or call Seller support on 01-888-1102 or 01-277-2361 between 9 am to 5 pm, Monday – Friday.