Counterfeit Policy
Products sold on Jumia must be authentic. Selling fake products is strictly
prohibited. Violating this policy can cause losing selling privileges, account
suspension or termination, funds being withheld, and inventory being
destroyed at your expense.
Vendors and suppliers are responsible for ensuring all products are genuine.
Counterfeit items include bootlegs, fakes, pirated copies and products that
violate intellectual property rights. This means any product using, imitating,
or purposely mimicking a brand name, logo, or trademarked pattern even
with slight variations, without the brand owner’s consent, is infringing our
counterfeit policy.
We collaborate with manufacturers, rights holders, vendors, and law
enforcement to detect and prevent fake products from reaching customers.
Suspected listings are removed, and legal action is taken against violators, who
may face legal consequences.
To view our Restricted Brands & Sensitive Categories Reference click here
What are the consequences of selling counterfeit products on Jumia?
- First Attempt: The product will be removed and the seller contacted to provide any documentation that proves the escalated product is authentic within 7 business days from the date the seller is contacted and informed about the listing of the counterfeit product(s) on JUMIA’s website.
- Second Attempt: The product will be removed, and a N70,000 penalty will be applied if affected sellers do not provide any documentation that proves that the escalated product is authentic within 7 business days, and the store will be permanently delisted.
- These rules apply to all sellers, whether the store is “new or old” on
JUMIA. - If you have any questions or concerns regarding a product, you can
RAISE A CLAIM. - So please note the importance of removing all fake or imitation
products from your store. We appreciate your cooperation with us in
selling only authentic products on JUMIA!
