Ready to amplify your product visibility and boost sales with Sponsored Products on the new platform? This article will guide you through the eligibility requirements and how to access the advertising platform and provide an overview of the costs involved.
Who is Eligible to Use Sponsored Products on Jumia ads?
Generally, live sellers on the Jumia can access the Sponsored products platform and will be eligible to use Sponsored Products.
To sponsor a product, you need at least 2 units of it on the Vendor Center.
How to Access the Sponsored Products?
From your Vendor Center account, Open the menu – Advertise your product – Create your first campaign
Understanding the Cost of Sponsored Products (VAT Inclusive)
The cost model for Sponsored Products on Jumia ads Cost Per Click (CPC). Here’s what you need to know:
- No Charge for Impressions: You are generally not charged for simply displaying your ad (impressions). You only pay when a customer clicks on your product.
- You Set Your Maximum Bid: When creating a campaign, you will set the maximum amount you are willing to pay for a single click on your ad. This is your “bid.”
- The Actual Cost Per Click: The actual amount you are charged for a click, is often less than your maximum bid. It depends on the auction dynamics and the bids of other sellers for the same ad placements. You’ll usually pay just enough to win the placement over the next highest bidder.
- Budget Control: You have full control over your advertising budget. You set a daily or lifetime budget for your campaigns, ensuring you don’t spend more than you are comfortable with. Once your budget is exhausted, your ads will typically stop running until
the next budget cycle (for daily budgets) or until the lifetime budget is reached.
Budgeting Basics:
When starting with Sponsored Products, it’s wise to:
Start with a manageable budget: Don’t feel pressured to spend a lot initially. Begin with a budget you’re comfortable with and gradually increase it as you see results.
Monitor your performance: Regularly track your campaign performance to understand your average CPC and adjust your budget accordingly.
Experiment with bids: Try different bid amounts to see how they impact your ad placement and costs.
If you want to reach out to one of our Sponsored Products team, contact us from here .
