What is Seller Score?
Jumia is a commercial market where customers get to see products offered by many sellers. Therefore it is important that they feel secure and confident, this is why JUMIA provides them with additional safe and reliable information regarding the seller.
Seller Score
Your Seller Score gives the clients information on the quality of your online store.
What is the purpose of the Seller Score
- Increasing your business size by attracting more clients and creating a better image for your store.
How can you see your Seller Score?
You can view your current seller score the Seller Center homepage.
- This rating is very important to customers, as it is the first thing they notice before buying any of your products. Work on achieving a score of 5 to be one of the top sellers on Jumia
- Cancellation rate: The amount of cancelled orders reflects your store’s credibility, also known as the Percentage of orders that you cancelled in the past 4 weeks.
- Quality rate: The percentage of orders that have been rejected or returned by clients for quality reasons during the past 4 weeks.
- Return rate: The percentage of orders that have been rejected or returned by Jumia during the past 4 weeks.
How is your Seller Score calculated
| Rating Results | Seller Rating Average | Quality Return Rate | Cancellation Rate | Seller Rating | |||
| From | To | From | To | From | To | ||
| Excellent | 5 | 4.5 | 0.09% | 0% | 0.09% | 0% | 5 |
| Very Good | 4.49 | 4 | 0.99% | 0.10% | 0.99% | 0.10% | 4 |
| Good | 3.99 | 3 | 1.99% | 1% | 1.99% | 1% | 3 |
| Weak | 2.99 | 2 | 2.99% | 2% | 2.99% | 2% | 2 |
| Very Weak | 1.99 | 1.5 | 3.99% | 3% | 3.99% | 3% | 1 |
| Very Weak | 1.49 | 0 | 100% | 4% | 100% | 4% | 0 |
Depending on your performance, each criteria is rated on a scale of 0 to 5 points, so that the final rating is the average rating of all 3 criteria combined.
| Rating Result | Excellent | Very Good | Good | Weak | Very Weak | Very Weak |
| Seller Rating | 5 | 4 | 3 | 2 | 1 | 0 |
How does that affect your customers?
Your Seller Score is available on the pages of all your products. The products of our most successful sellers gets a “purchase” rate of up to 10 times higher than other sellers.
The rating score that appears is the result of these 3 criteria:
- Fulfilment rate, which equals to the cancelation rate of your store.
- Product quality rate, which equals to the returns rate of your store.
- Average product ratings, offered by your customers after receiving the product.
What is the significance of customers’ review of your products
Through these comments and reviews, you showcase your credibility to your customers. A customer always cares about the product’s reviews before purchasing.
Some questions that will help you understand
- How can you improve your Seller Score?
– Improve your order cancellation rate by updating your stock every day, so you don’t have to cancel orders again.
– Improve your product quality rating by making sure your description is detailed and accurate, and that you are selling genuine brand products
- What are the benefits of getting a high seller score?
– By getting a higher rating score “of 3 or more”, you ensure getting more views on the website’s pages and search results, which allows the customers to have more access to your store and view your products, which means more sales. In addition to the fact that you won’t be subjected to any penalties related to order cancellation or returns, and not having any limitations on your daily orders DOL/PSOL
- What are the results of getting a low seller score?
By getting a lower rating score “less than 3”, you will be subject to the application of a daily order limit on your account. This could happen because of an increase in the cancellation rate (10% or more), or the quality return rate (5% or more), or because of non-compliance with the service level agreement that requires processing orders within 48 hours.
In addition to that, there will be an increase in the percentage of your contribution to the “commission” in proportion to your seller score, instead of applying penalties on each cancellation or return because of product quality. This will be applied according to the following table. Please note that any cancellations done from the customer’s side or returns done because the customers changed their mind do not affect your rating.
- Does this mean that all penalties have been removed?
Penalties will be applied only for cases related to rules and regulations such as:
– Counterfeit/fake products: N70,000
Please note that this is only applied to preserve your customers’ trust, and to provide them with the best service possible.
