1. Go to your seller center account. click on Promotions, Click on Sponsored Promotions
2. Click on “Boost your Visibility” at the top of the page
3.Choose the number of clicks you want to buy by selecting a plan
4.Manage the products you will like to sponsor
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What is sponsored products?
Sponsored Products is an advertising service available exclusively for items sold on Jumia. This cost-per-click, keyword-targeted advertising solution can put your items in premium placements when buyers are actively searching and shopping on Jumia, increasing your items' visibility and likelihood of being sold. Sponsored products allows you promote the products you sell with ads that may appear in highly visible product pages on Jumia. You select your SKU’s to advertise and choose keywords to target or allow Jumia target relevant keywords automatically. You have total control of how much you want to spend on your bids and budgets and can measure your SKU performance. Sponsored products are served both on desktop and mobile browsers as well as on the Jumia mobile app. When customers click your ad, they are taken to the advertised product’s detail page.
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Am I eligible for Sponsored Products?
Sponsored Products is available to Jumia sellers who meet the below criteria ; Sellers will need (must meet ALL criteria) ;
1. Must be an active seller on Jumia
2. Seller Score of 3.5 and above.
3. SKU must be available and in stock.
Your boosted products are recommended to have the below ;
1. SKU must be available in stock (5 and above)
2. SKU must be QC (Quality Control) by content team and validated
3. SKU must have at least 5 pictures for best performance
4. SKU should have the most competitive price on Jumia. -
Why should I use Sponsored Products?
Sponsored Products will help you increase your chances of closing your sales by displaying ads when customers look for relevant products on Jumia.com. There are no hidden fees—you will pay only when your ad is clicked. Sponsored Products should be used for product visibility, deals, new offers, offers with low page views, and seasonal promotions.
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Where do customers see when they click my Sponsored Products ads?
When customers click your ad, they will land on your product page, ready to make a purchase.
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How much does Sponsored Products cost?
Sponsored Products uses a cost-per-click, pricing model. You are free to set the maximum amount that you are willing to pay when a customer clicks on the ad for your product. The more competitive your bid is, the more likely it is that your ad will be displayed. There are 3 exciting plans to select from ;
1. 8,500 Naira - 425 clicks
2. 17,000 Naira - 945 clicks
3. 34,000 Naira - 2125 clicks
Sellers enjoy a complimentary 8,500 Naira on their first sponsored products subscription. -
How does bidding work for Sponsored Products?
When creating a campaign, seller enters a bid for the products they want to target. A bid is the maximum amount you are willing to pay when a customer clicks an ad.
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Is my item guaranteed to sell?
Promoting your products does not guarantee a sale. However, using Sponsored Products means your SKU has a very high chance of appearing in premium placements around Jumia.com, which leads to a greater chance of being noticed by potential buyers. In fact, your item's visibility could increase by 30%.
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Can I promote more than 1 SKU at a time?
Yes, you can promote all the SKU’s as long as your item fits the eligibility criteria in question 2.
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Where do my ads appear?
The SKU’s you choose to promote may appear on various prominent placements across Jumia.com throughout the buyer's shopping journey including on the search results page.
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How do Sponsored Products budgets work?
For Sponsored Products, you’ll set a daily budget for your campaign. The daily budget is a daily amount you are willing to spend on a campaign in a month. For example, if you set your daily budget at N3000, you will receive about 150 clicks that day. This means that a smaller daily budget could be spent in a few minutes if there are a large number of customers interested in your advertised products. Regardless, you control the total amount you want to spend—your total cost will never be more than the amount you’ve budgeted for your campaign.
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Can I change my budget after I set it?
Yes, you can increase or decrease your daily budget once your ads are live.
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What's the minimum daily budget I can set for Sponsored Products ads?
The minimum daily budget for Sponsored Products is 1.00 Naira.
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Am i charged if a buyer clicks multiple times on my Sponsored ad at different times?
We charge the ad rate that was active for the first click we can attribute to this buyer within a window.
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How do I pay for my advertising spend?
As you accumulate clicks on your ads, there is one major way to pay for sponsored products ; Deduct them from your seller center.
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Valuable tips to learn before getting started?
We recommend Sponsored Products as the simplest way to start advertising. Ensure that your SKU prices are competitive in order to win the Buy Box. Remember that your product must be in stock and must be available when deciding to advertise. Maintain high quality content for all your Sponsored SKU’s , as this improves customer consideration and increases the chance of sale.
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Do I get a refund after i purchase Sponsored Product credit?
Sponsored products display is dynamic based on your campaign parameters. You can see your products impressions, clicks, and conversions on the mabaya back end reporting page.
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I have activated my sponsored products campaign. How can I find my ad?
Sponsored products display is dynamic based on your campaign parameters. You can see your products impressions, clicks, and conversions on the mabaya back end reporting page.
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What can i do to get more impressions/clicks ?
If your campaign is getting low impressions there are usually 2 main possible reasons
(1) the competition in your product category is very high
(2) the product is not that popular and there are not enough shoppers searching for it
What you should do to improve your performance:
(i) Make sure that your products descriptions are relevant to the categories that your are targeting.
(ii) Try to promote as many products as possible in the category. By doing that you can increase the probability that one of your products will be chosen to appear in the promoted products places. -
If the item is out of stock and a customer clicks, does it still count?
When a product goes Out of Stock on Seller center, the products will not be visible on the jumia website, hence you do not acquire clicks on such product.
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What is ACOS?
Acos stands for Average Cost of Sale. It represents how much money you spend for every naira you earn