Customers believe and trust that they can always shop with confidence on Jumia.com.ng, therefore Products listed for sale MUST BE of high quality and also completely authentic. The sale of products which DO NOT meet up to this standard including any products that have been illegally replicated, reproduced or manufactured, is STRICTLY PROHIBITED.

Jumia wants to protect the online community by ensuring that fake items are never listed. By selling only genuine products, we strengthen our position as the most beloved and trusted shopping destination, which benefits your online business.

Jumia takes product authenticity very seriously. It is each seller’s responsibility to source and sell only authentic products. The sale of fake or counterfeit products is a breach customer trust. An aggrieved customer can and will post a negative product review and rate your product poorly. This puts your Store’s reputation as well as Jumia’s at stake. Selling fake items exposes you to possible Intellectual Property Prosecution and any disputes of trademarks can be settled in court.

Did you know the Nigerian law is protective of the Trademark Act 1965? Read Here

Short Tips To Help You Avoid Selling Fakes

• Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers on how the actual products appear vs how counterfeit products appear.
• Look out for deals that are too good to be true – Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of an fake product. Ask yourself how someone can sell, for example, a $1,500 Chanel purse for $50… chances are it’s because it’s a fake.
• Pay attention to the products you buy – The odds are you replenish your stock the same products or brands repeatedly. Pay a little more attention to them and you will be much better at spotting a counterfeit because you will have a basis for comparison. If you are purchasing a new brand or a product that you do not purchase frequently, compare it to the same product at other stores or on the brand manufacturer’s website. You can also compare brands against each other. For example, if you’re not sure about a sure of a Mobile Device, compare it to others that are for sale in the same aisle. All brands of Mobile Devices will have a lot of the same information and symbols printed on them or on their packaging, so if one particular brand does not, it may be a fake.
• Beware of products that seem flimsy or are obviously poorly made – Quality Control is often absent in counterfeiting operations, so you may be able to spot a counterfeit simply based on its Workmanship. Of course, even if it is not a counterfeit, you really don’t want to buy a counterfeit product.
• Inspect the packaging very carefully – Reputable brands are meticulous and take great care in packaging their products. Beware Of Flimsy Packaging!!! Packaging with substandard printing or running colors, or packages that appear to have been opened. In addition, take a moment to actually read the content on the package.
  • Spelling or grammatical errors are common on the packaging for counterfeit goods.
  • Does the packaging exactly match the product?
  • Look out for very plain boxes. Most product labels and boxes these days have a whole host of information printed on them, from bar codes to trademark and patent information to recycling symbols.
  • Look for Manufacturer Contact Information.
• Look for a safety certification label – Just about any Electronic Device other products that could pose some sort of safety risk, will have one or more safety certifications on its label if it’s made by a legitimate manufacturer. The UL (Underwriters Laboratory) label is the most common, particularly in the U.S. (the competing ETL mark is also a major certification in the U.S.). In Europe, the CE (the abbreviation does not officially stand for anything) marking is required on electrical products, and in Canada the CSA (Canadian Standards Association) mark is common. Look for at least one of these marks on Electronic Device–there are often several, as well as other certifications. Bear in mind, however, that counterfeiters will often include fake marks on products so you need to look at them closely. Counterfeits that don’t claim to be brand-name may also simply use a counterfeit certification mark.
• Make sure everything that should be there is there – Counterfeit products often don’t include supplementary materials such an owner’s manual or a product registration card. Sometimes they don’t even include all the parts that should come with the product, or some parts will be from a different manufacturer.

What are the consequences of selling fake items on Jumia?

Jumia’s reputation is only as good as that of our vendors, consequently, should any listed item breach trust, it poses risks to our entire marketplace. Hence, Jumia will enforce, starting June 15th, 2017, the following procedures:

• On the First Occurrence of spotting, once confirmed the Item is a counterfeit, the Vendor gets a fine of 70,000 Naira. This is usually after validation has been done by our quality team. 
• On the Second Occurrence, The Seller’s shop gets delisted from the Jumia platform. Jumia will be fully transparent to legal authorities in investigating cases of an alleged breach of trademarks on the platform.

Please be aware that Jumia will abide by the law and share any relevant information about every vendor subject to legal investigations regarding this topic.

We are continuously innovating on behalf of our customers and working with official distributors, manufacturers, vendors, and sellers to improve the ways we detect and prevent counterfeit products from reaching our marketplace. We work hard on this issue every day because we know that our customers trust that they are buying authentic products when they shop on Jumia.com.ng.

To view the comprehensive list of all brands we consider as High Risk. We have categorized these into two.
1) The Forbidden: These are brands are NOT to be listed by any vendor on the Jumia platform

2) The Luxury: These are brands that approval must be gotten from the quality team before such brands can be listed on the Jumia Platform.

Click here to learn more about Forbidden and Restricted brands.

P.S Brands that fall under the restricted bucket can be listed by all vendors, however, those that are forbidden across all categories shouldn’t be listed by Sellers. Listing of such brands would attract a penalty fee of 70,000 Naira at the first attempt and store deactivation on the second attempt.

How do you ensure you do not list a fake item?

• Do not list exclusive brands you have not been authorized to sell.
• Do not list replica brands with an altered spelling, e.g “Lewis Vitton” instead of “Louis Vuitton“.
• Do not list produts with brand logos that are not manufactured by the said brand, e.g using a Gucci logo for a Non-Gucci product.
• Do not verify and list authentic products, but then after, deliver a fake/counterfeit.
• Do not list a fake product under a different brand name to deceive the Quality Control Team and the customer.
• Ensure that you deal and receive your stock from authorized distributors only.
• Expose yourself to online & offline resources by researching the brand and the products in your possession.